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Amsterdam sneaker giant earns exclusive sneaker deal

September 9, 2011

By Sefanja Saino

AMSTERDAM – Promising sneaker giant Acht is the only retailer in the Netherlands that will sell the exclusive Kamikaze I-inspired sneaker, shop owner Philip van den Heuvel said Thursday.

But Acht will only be allowed to sell nine pairs of the shoe effective Saturday.

Reebok’s new spokesperson and rapper Swizz Beatz is credited with designing the new sneaker.

The new campaign for the Kamikaze III was launched July 19 at Neew York City’s club Espace with celebrities like Beyoncé, Diddy, Pharrell and Alicia Keys in attendance.

Due to past popularity of the Kamikaze I in the U.S., the company is predicting high sales.

This is not the first time that Acht has been involved in such a promotion.

Earlier this year,  Van den Heuvel collaborated with sneaker brand Saucony to produce the first sneaker dedicated to Amsterdam, the Invictus.

The shoe was packaged in a box that played the song “Ik hou van Amsterdam” or I love Amsterdam, which  featured a cardboard cut-out of Amsterdam canal houses.

Van den Heuvel said there will be another release of the Kamikaze III next year in new colors.

He added that another collaboration with Saucony could be on the cards.

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